How To Build A Successful Cannabis Brand | Builders Build #7

Builders Build #7
Cannabis is a generational opportunity, and building cannabis brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.

Full episodes online:
https://builders.build

Apple:
https://podcasts.apple.com/us/podcast...

Spotify:
https://open.spotify.com/episode/4eXY...

Cannabis is still just a fraction of the total available market (TAM) of what it's going to be. However, only a handful of brands have so far been established.

The gang discusses:
What it takes to make a “premium” brand, and why that’s not always the look
James' past life as a cannabis stock data aggregator
Brands created in boardrooms versus born in the streets
Dispensary branding
Celeb partnerships
The weird world of strains

Brands discussed:
Cannuka - https://cannuka.com/
Sticks - https://sticksrolls.com
Life - https://lifecanna.co
Palms & Peaches - https://www.palmspremium.com/home
Korova - https://korovaunrivaled.com/
MedMen - https://medmen.com/
Glass House - https://glasshousefarms.org/