SHOEI Premium Helmet Introduction Videos

SHOEI has been dedicated to the development of superior helmet technology since 1958.

Our company was started by the immense spirit and determination of its founder Eitaro Kamata, who designed and used his first products exclusively for the racing sector.

What is amazing even by today’s standards is the pace at which SHOEI became popular all over the world: starting in the late sixties, SHOEI’s reputation as a top quality brand spread first over the U.S., then later all over the motor markets of Europe.

What is also amazing is that everybody who was ever involved in the motor field can spell the name SHOEI, in spite of the fact that we are a team of less than 500 people worldwide.

But what is most amazing, especially to a Western observer, is the dedication of our factory staff. SHOEI manufactures all helmets (and all helmet parts) in Japan, even though manufacturing costs there have long since exceeded the level in many European countries. Why?
Because the men and women in our factories take every single helmet as a personal challenge. Faulty products are practically unheard of, as every single piece reflects the spirit, ambition and attention to detail that is so typical of SHOEI.

From the European Marketing team, we therefore extend a note of respect and appreciation to our factories.

To you as a motorcycle rider and customer, we emphasize that you will feel and enjoy this quality every time you put on your Shoei helmet.
Do not miss that pleasure.