Скачать или смотреть The Business of Phones: Ind Vs China, Cost, Profit & Strategy | Ai+ Smartphone | FO374 Raj Shamani

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Disclaimer: This video is intended solely for educational purposes, and opinions shared by the guest are his personal views. We do not intend to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help the audience make informed choices.

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00:00 - Intro
02:36 - China's Digital Revolution
07:52 - Cultural Differences: India vs China
12:27 - Why Indian Smartphone Brands Failed
17:34 - Chinese Smartphone Strategy for India
20:21 - Opportunities for Indian Entrepreneurs
27:24 - How I Established Realme
38:06 - Why I Left Realme
40:39 - Cracking the Indian Consumer Mindset
47:06 - Our Data Is Not Safe
56:13 - Ai+ Smartphone
01:04:04 - Choosing the Brand Name
01:07:15 - How a Phone Is Made
01:13:54 - How Phone Pricing Is Set
01:19:48 - Consumer Demand
01:25:14 - How Big Companies Kill New Brands
01:30:49 - BTS
01:31:14 - Outro

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In today’s episode, we have Madhav Sheth, CEO of Ai+ Smartphone. He shares how China became a global leader in mobile manufacturing, what India can learn from it, and why the next big leap in smartphones might come from homegrown tech. With firsthand experience building Realme into a ₹20,000 crore brand, Madhav breaks down how brands scale, where India stands, and what holds it back.

We discuss how Chinese brands entered and dominated the Indian smartphone market, the evolution of consumer preferences, and how marketing and partnerships play a key role in growth. Madhav also explains the economics behind making a phone, from component costs to profit margins and why Ai+ Smartphone is focused on building secure, affordable devices with an India-first OS. His approach is clear: software monetisation over hardware margins, with a long-term vision rooted in transparency and user control over data.

In the final segment, he talks about customer psychology, the real cost of status-driven purchases, and how big players use digital tactics to outcompete smaller ones. He also talks about the future opportunities in India’s tech space, and what it takes to launch a sub-₹5,000 smartphone without cutting corners.

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About Ai+ Smartphone products:

Nova 5G — the smarter 5G experience.
Nova is built on the privacy-first Nxt Quantum OS, pairing smooth performance with a 50MP dual camera designed for everyday brilliance.
From no data loopholes to clean, distraction-free UI, Nova gives users exactly what they need — and nothing they don’t.

Pulse — Smart at its core.
This Ai+ Smartphone combines affordability with precision, featuring a 50MP dual camera, bold design, powered by Nxt Quantum OS.

Built for clarity, control, and confidence, Pulse makes high performance accessible without compromise.

Follow Madhav Sheth On:

Instagram:   / madhav.sheth  
LinkedIn:   / madhavsheth  
X: https://x.com/MadhavSheth1

Follow Ai+ Smartphone On:

Instagram:   / ai_plus_official  
X: https://www.x.com/aiplus_official
YT:    / @aiplus_official  

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.