Скачать или смотреть Henry Adaso: How to Master Marketing Through Storytelling and Empathy | Glasp Talk #36

How can storytelling—and not just data—become the ultimate driver of impact in marketing?

In the 36th episode of Glasp Talk, we sit down with Henry Adaso, Assistant Vice President of Marketing and Communications at United Way of Greater Houston and President-Elect of AMA Houston. A seasoned marketing leader, Henry has crafted award-winning campaigns, guided strategies for leading brands, and authored three books—Content Mapping, The Art of Messaging, and The Gap—all exploring the power of effective communication.

In this conversation, Henry shares his journey from an accidental start in marketing to becoming a master of impactful messaging. He explains why empathy should be at the center of campaigns, how to focus on transformation rather than features, and the evolving role of AI in the marketing playbook. We also explore his unique path curating playlists at Apple Music, the inspirations behind his books, and how creativity and strategy can work in harmony.

Whether you’re a marketer, content creator, or entrepreneur, this episode offers timeless lessons on how to craft stories that resonate, campaigns that inspire, and work that leaves a legacy.

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🎯 Key Questions in This Episode :
1:23 – What inspired you to start your career in marketing?
4:34 – What are the key differences in marketing strategies across industries?
6:19 – How do you deliver real value to people through your work?
9:04 – For brand advocates, is it the same for global consumer companies like Apple or Google?
10:30 – How many people are involved in marketing efforts, and who verifies whether strategies are correct?
14:48 – What makes a story compelling enough to create a meaningful impact?
22:16 – Why did you decide to write not just one, but three books?
28:00 – What was your writing process like, and how did editors influence the outcome?
35:34 – How do you think AI has impacted, or will impact, writing books and marketing in the future?
41:20 – What exactly was your role as a curator at Apple/Beats?
49:13 – Who or what inspires you most in your career?
52:43 – How do you collect and organize new ideas?
58:12 – What advice would you give to aspiring founders today?
59:05 – What legacy or impact do you hope to leave for future generations?

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🎥 Watch more episodes of Glasp Talk:
   • Glasp Talk - Marketer  
   • Glasp Talk  

About Glasp Talk
Glasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners.
Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact.

🌟 Past guests include:
Sean Ellis (Growth hacking pioneer) →    • Sean Ellis: How to Ignite Startup Growth a...  
Gary Rivlin (Pulitzer Prize winning journalist, author of AI Valley) →    • Gary Rivlin: AI Valley - How Big Tech, Eth...  
Julian Treasure (Five-time TED speaker with over 100M views) →    • Julian Treasure: Sound Affects - How Sound...  
Bozena Pajak (VP of Learning at Duolingo) →    • Bozena Pajak: How to Build Duolingo’s Lear...  
Jason Feifer (Editor-in-Chief of Entrepreneur Magazine) →    • Jason Feifer: How to Thrive in Change and ...  

📌 Subscribe for upcoming interviews:    / @glasp  

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Follow Henry Adaso on social:
X: https://x.com/rizoh
LinkedIn:   / henryadaso  
Website: https://www.henryadaso.com/
Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales: https://amzn.to/3OnUbuN
The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): https://amzn.to/3V9J2BF
The Gap: Navigating the Most Difficult Part of a Dream: https://amzn.to/4eIIYzF

#glasptalk #glasp #HenryAdaso #marketing #storytelling #writing

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🔎 Resources from this episode:
📄 Transcript: https://glasp.co/posts/henry-adaso-ho...
📰 Newsletter: https://read.glasp.co/p/how-to-master...
📝 Summary: https://glasp.co/youtube/p/how-to-mas...

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👉 Highlight on the web, YouTube, PDFs, and import Kindle notes. Save, organize, and share your learning with like-minded people.

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