Скачать или смотреть The reason women's college basketball is better than men’s

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In March 2024, for the first time in college basketball history, the women's final attracted more viewers than the men’s final.

This was symbolic of a wider trend across college basketball. So, what happened? Why is the women’s sport growing, whilst the men’s is in decline?

Kaya Kaynak explains, Marco Bevilacqua illustrates.

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