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"Tremendous" partnerships starts with connection. In this lesson, Mike F. Bauer reveals how to build trust before talking business — because every decision (and sale) is made emotionally first, and justified logically second. Through stories like a reptilian connection and the gun range owner’s candid conversation, you’ll learn how to build genuine rapport that converts into loyal, long-term referral partners.

💬 In this video, you’ll learn:
Why emotional connection always comes before business success
• How to use intentional small talk, shared interests, and locality to build trust fast
• How to identify a business gap you can fill — without a hard sell
• How to “own the referral process” once a partner says yes

🧠 Quote from this lesson:
“Focus on the relationship first, then the business. This gives you the chance to build a non-transactional relationship. More often than not—if not every time—creating a personal relationship is the start of a tremendous business relationship afterward.”

💡 Next Step:
Reach out to one potential partner this week just to connect — no pitch, no agenda (and no overuse of the word 'tremendous'.) Start the friendship that could change your business.

🚀 Keep going:
Watch the next video → “Referral Incentives & Data — Turning Relationships Into Scalable Growth.”

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