Lifting Marketing Potential Through Organizational Transformation

In today’s data-driven marketing landscape, simply adopting new technologies like Customer Data Platforms (CDPs) and Marketing Automation tools isn't enough.

Join for a transformative session where I delve into the principles of Eli Goldratt's Theory of Constraints to uncover how real progress hinges on evolving organizational processes alongside these technologies.

Discover how to identify your marketing constraints, leverage tools to address them, and crucially, implement the necessary organizational changes to fully harness their potential.

This talk will guide you through a practical blueprint for integrating technical solutions with strategic process changes, ensuring your marketing operations are not just enhanced, but truly transformed.

Presenter: Sven Döring