Play Bigger: How Pirates, Dreamers and… by Al Ramadan · Audiobook preview

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Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
Authored by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Narrated by Sean Pratt

0:00 Intro
0:03 Introduction: From Bad Tuna to Play Bigger
14:18 PART I: The Category King Economy
15:35 Outro

#alramadan #playbiggerhowpiratesdreamersandinnovatorscreateanddominatemarkets

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BOOK DESCRIPTION

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game – defining a new market category, developing it and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' – companies such as Amazon, Salesforce, Uber and IKEA – that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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ABOUT THE AUTHOR

Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionised the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost 10 years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia’s Americas Cup – an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, Calif.


Dave Peterson is a co-founding partner of Play Bigger Advisors. Dave has been an entrepreneur, chief marketing officer, master of execution and fixer of crappy marketing. He grew up in Iowa, and later moved to Silicon Valley, landing at CRM software company Vantive. He worked as head of communications at Mercury Interactive, and as CMO at Aggregate Knowledge and Coverity. He…

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAICRzhBOkM
Language: English
Publisher: Bolinda
Published on: April 28, 2017
ISBN: 9781489394590
Duration: 8 hr, 8 min
Genres: Business & Economics / General, Juvenile Nonfiction / Business & Economics