Using Short Form Video to Attract Video Clients with Austin Falter

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OVERVIEW:
In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice.

KEY TAKEAWAYS:
- Niching down can significantly enhance your expertise and the quality of service you provide.
- Organic content is crucial for long-term growth, especially in niche markets.
- Balancing personal interests with professional goals can create a more relatable and engaging brand.
- Understanding your audience deeply can lead to more effective and tailored content strategies.

IN THIS EPISODE:
00:00 Using Short Form Video to Attract Video Clients, Episode 391 with Austin Falter
03:20 Meet Austin Falter
06:40 Developing A Niche
13:40 Marketing In A Video Business
27:14 Tactics For New Clients
32:36 How Having a Niche Helps
39:08 Connect with Austin
40:03 Outro