Bagong Pilipinas Hymn - Panahon na ng Pagbabago (official music video)

We are thrilled to be posting this official music video of the Bagong Pilipinas Hymn, "Panahon na ng Pagbabago" in glorious 4K UHD quality. This particular video was first shown on September 11, 2024, during the wreath-laying ceremonies for former president Ferdinand E. Marcos in Batac, Ilocos Norte, which was attended by his son, President Ferdinand R. Marcos Jr. The video is also used and played during presidential events and public events (e.g. Meeting with the Filipino Community) attended by and in front of President Marcos Jr. at the Malacañang Palace and different locations across the Philippines and around the world, as well as the Bagong Pilipinas Serbisyo Fair, the Philippine National Police (during weekly flag-raising ceremonies streamed live from the National Headquarters of the PNP on its social media accounts) and the Department of Education (DepEd), starting with the 2024 National Teachers' Day celebrations which was streamed on its official Facebook and YouTube pages of the education agency.

Fullhouse Asia Productions Studios, Inc., known for its work for Drag Race Philippines, served as the production house for the Bagong Pilipinas hymn, as well as the official music video of the Philippine national anthem.

This video, and the official music video of the Philippine national anthem were released by DepEd through OM-OASOPS-2024-206, in which the Office of the Assistant Secretary for Operations of the department directed all field offices, all public and private schools to use the updated videos in all flag-raising/lowering ceremonies, and all other ceremonies/events.

You can use this video for seminars, school events, government activities and other events, especially flag-raising/lowering ceremonies, activities, programs, and celebrations.

#TheAnthemsChannel #PanahonNaNgPagbabago #DepEd #OfficialVideo #BagongPilipinas

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Bagong Pilipinas (transl. New Philippines) is the campaign rally of the presidency and administration of Bongbong Marcos, which focuses on an all-inclusive plan for economic and social transformation. After the issuance of Executive Order No. 14 (s. 2023) and the classification of the Pambansang Pabahay Para sa Pilipino as a national program, Memorandum Circular No. 24 was signed, establishing the Bagong Pilipinas as the administration's brand of governance and leadership. The name is derived from a campaign jingle used during Marcos's 2022 presidential campaign.

On June 4, 2024, Executive Secretary Lucas Bersamin signed Memorandum Circular No. 52, which directed government agencies and schools to include the singing of the “Bagong Pilipinas” hymn and the recitation of the “Panata sa Bagong Pilipinas” pledge in weekly flag ceremonies, as required by Section 18 of Republic Act No. 8491. The “Bagong Pilipinas” hymn, which begins with the words Panahon na ng pagbabago (“It is time for change”), is a patriotic and nationalistic anthem, bearing a resemblance to the Bagong Pagsilang from the administration of former President Ferdinand Marcos Sr. The circular further directed the Presidential Communications Group to implement the circular.

Earlier, in July 2023, Marcos Jr. also ordered government agencies to include the “Bagong Pilipinas” slogan in their programs and projects.

The Bagong Pilipinas hymn and pledge received criticism from several teachers groups and the advocacy group Campaign Against the Return of the Marcoses and Martial Law (CARMMA); they groups noted the hymn and pledge were reminiscent of the Bagong Lipunan hymn of the Martial law era of Bongbong Marcos' father and that more time would be consumed with the additional ceremonies. The Concerned Artists of the Philippines and ACT Teachers partylist described the hymn and pledge as an "old tune" and a "gimmick" of the government to whitewash its failures.