How to Utilise Customer Data for Marketing and Sales Efforts

Adetutu and Abdul-Qudus discussed:

Building a Robust Customer Database: Hw to collect data from channels like website forms, surveys, and social media. And ensuring data quality and privacy, and also data integration using APIs and ETL processes.

Analysing Customer Data: How businesses can calculate CLTV, analyse purchase history, perform churn analysis, and segment customers.

Implementing Data-Driven Marketing: Creating personalised marketing, segment email lists, target social media ads, and create content based on customer insights.

Best Practices: Avoiding data silos, ensuring data quality, use of CRM and analytics tools, AB tests and ROI measurement.

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