UP Social Media Policy: Up To Rs 8 Lakh For Online Push Of UP Schemes, Action If Content Negative

UP Social Media Policy: The Uttar Pradesh government has introduced the Digital Media Policy 2024, allowing payments of up to Rs 8 lakh per month to influencers for promoting its schemes. Influencers are classified based on their follower count, with payments tied to the number of views their content generates. The policy grants the Information Director authority to halt payments or take action if content is deemed anti-national, misleading, or offensive. The policy has sparked criticism from the opposition, calling it an attempt to control social media content.

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