Скачать или смотреть Universal Lead Capture VS Trade Show Default Lead Capture - PT I

As a busy event or marketing professional, efficiency is key to success. Having the right lead capture solution is paramount to efficiency and overall event success. In this video, Ryan discusses 3 important differences between Universal Lead Capture and the default lead capture solution your trade show provider offers:



1: Collect data and immediately get it into your CRM / Marketing Automation / backend system. Failing to do so can cost deals and communicate to prospects that your company operates slowly or doesn't care about their needs.


2: Use a system you can use at every event to take control.
You want to be in control of the process. Don’t give that to someone else just to learn you won’t get your data when you want it. Universal lead capture solutions like Captello guarantee you get access to you lead data, and can begin responding to, and communicating with leads long before users with the trade show default solution.


3: Collect Custom Data.
If you’re using a show appointed app, the type of data you can collect is very limited. Being able to ask more questions and collect more data increases dialogue with prospects, and helps you to qualify leads and follow up in a more effective manner.