Nike Is Making BIG Changes in 2025

When it comes to running, Nike is in trouble. It's getting beat out by the likes of Brooks, New Balance and Asics in terms of running shoe sales. And runners don't seem to connect with the Swoosh's offering of everyday running shoes. This has cost Nike a lot of money. Sales have slumped in the past couple of years, and Nike's stock price has fallen off a cliff. So the company is making massive changes for 2025: slashing popular shoe models, streamlining its offering, releasing a new "Premium" version of its shoes, and also reportedly cozying up to indie running shops after years of freezing them out. Will Nike's bold new direction turn its fortunes around in the running world?

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Marathon Handbook was founded in 2016, with the mission from day one of helping you to run far, set goals and meet them. We provide free and super popular coach-vetted training plans for just about every distance and ability level, from your first 5K to a sub-3 hour marathon, to a 100-miler training plan. We've got you covered. We also follow the latest news and storylines in the running world, and review all the best shoes, running watches and gear on our site and our Youtube channel.

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