Paul Budline's report on National Dial It Sports hotline which offers callers the latest up-to-date scores and other news from the world of sports. Footage of employees recording sports news for callers, typing, and watching television for sports information. Interview with Mickey Charles, the owner of Dial it Sports, from his home in Philadelphia. Natural and VoiceOver sound.
Reporter: Budline, Paul
Obit:
MICKEY CHARLES, WCAU RADIO, PHILADELPHIA INQUIRER, DIAL SPORTS PIONEER DEAD AT 83
FEBRUARY 25, 2019
Mickey Charles, who founded Dial Sports “976” scorephone network passed away late last year. Born Charles Tucker, he also wrote a gambling column for the Philadelphia Inquirer and hosted a gambling-oriented sports talk show weekends on WCAU radio in the late 1970s and early ‘80s.
Charles later formed The Sports Network wire service, selling it to STATS in 2015. Charles also created the FCS legacy awards including the Walter Payton and Eddie Robinson awards.
Joe Duffy, CEO of OffshoreInsiders.com said bluntly, “Charles was not the most universally-loved person, but my first industry job was working for him. I was a scorephone announcer in 1986 and worked again for Dial Sports in the summer of 1987 while completing my degree. It was the most important job I’ve ever had because it was the stepping stone to being a pro handicapper.
It was appropriate that he would own the first company I worked for in sports handicapping. I was a lifelong sports fan, but his radio show (on WCAU) got me obsessed with sports handicapping.”
Sports Phone was a telephone service in the United States that allowed users to hear sports scores and information. The service was launched in 1972, and after initially failing it was relaunched three years later. The service gained a following, and by 1981 had hit a peak of 50 million calls in a year. Sports Phone began in New York City, but expanded to offer programming in numerous other locations, including Chicago and Detroit. The rise of sports radio stations and score tickers on television broadcasts helped reduce the popularity of Sports Phone, before an increase in Internet usage led to its demise in 2000.
Callers to Sports Phone heard messages of one minute or less, with up to 30 scores provided in a given update. In addition to scores, the service's programming included news and interviews, along with a sports trivia game. Some information was recorded specifically for certain markets. The announcers for Sports Phone included future broadcasters of several franchises in the major U.S. sports leagues.
History[edit]
Sports Phone was first introduced on November 1, 1972, after a month of service testing. The original owner was New York Telephone employee Jack Goodfellow. Customers were charged 10 cents per one-minute phone call, with New York Telephone the recipient of all charges and a fee from Sports Phone for each call. Goodfellow's intention was for the service to make money from advertisements included with the service's updates, but the business model proved unsuccessful. In 1973, Air Time Inc., a media entity, purchased rights to the service. New York Telephone later allowed for information service operators to retain part of the call fees, and Sports Phone was relaunched in 1975.[1]
The service used multiple telephone numbers, including at least one alternate number, but the most well-known was 976-1313 (changed from 999-1313). Future broadcaster John Giannone claimed that, among New York City sports enthusiasts, "Everyone 45 and over can recite" the number.[2] By 1976, Sports Phone was receiving an average of 65,000 calls daily. It appealed strongly to sports bettors, as it allowed users to access updates on games from the West Coast of the U.S., which frequently ended after broadcasts of television news programs.[1] The service experienced a record period of activity in 1977, as the New York Mets were completing a trade with the Cincinnati Reds in which Tom Seaver was sent to the Reds. Sports Phone had 600,000 callers over a three-day span.[3]
The growth in Sports Phone's usage continued in the late 1970s and early 1980s. Daily call figures moved up to around 100,000 in 1979, with peaks of three times that figure on some weekend days when college or pro football games were being held.[1] By 1981, New York Telephone was making $3 million from Sports Phone over a year; 50 million calls were made to Sports Phone that year; the only Dial-it service that received more activity was the one for off-track betting.[3] The service expanded to markets outside New York City as well. In 1977, Sports Phone introduced a line with updates that focused on Chicago; two years later, Detroit received its own line.[4] New Jersey and Buffalo were later added as markets with their own numbers.[3] Daily call numbers in Chicago had hit around 65,000 by 1984, although they reportedly peaked at 175,000.
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