The Language Advantage

In this episode, Stacy and Sena chat about the complexities of language, identity, and privilege in South Africa. They’re joined by Tsepang Khoboko and Qhawe Bula, two of the co-founders of TAQA app, a digital library with the mission of promoting, preserving and celebrating African cultures and languages through digital media. The App has a library of illustrated children’s audiobooks in all 11 official South African spoken languages.

Together they discuss personal experiences with language, the impact of colonialism and apartheid on African languages, and the importance of preserving these languages through initiatives like TAQA. The discussion highlights the systemic barriers faced by non-English speakers in education, and how learning in one's home language enhances understanding.
The episode concludes with practical advice for English-speaking individuals to support and engage with African languages respectfully.

Chapters

04:10 - Introduction to the guests
06:46 - The marginalisation of African languages and impact of language assimilation
08:56 - TAQA, how it came about and its mission
13:41 - The risk of African languages disappearing
17:57 - The role of colonial and apartheid policies
23:28 - Valuing and celebrating African languages
26:52 - Navigating and overcoming challenges as the TAQA team
29:53 - Engaging with African languages respectfully
34:56 - Where to learn more about TAQA

*This episode was produced by Laura Rapson

Learn more about TAQA:

Website - www.taqa.africa
Instagram - @taqaafrica
LinkedIn - TAQA
TikTok - taqa.africa