Скачать или смотреть Indian Sneaker Brand 700 Cr Revenue | Business | Sarthak Ahuja

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A new sneaker company started in India last year, and already has Rs 740 crores of revenue... by doing absolutely the opposite of what everyone does...

Now, when you start a consumer company... you first start off by designing a new product that serves a niche audience...

Get the manufacturing outsourced from a factory...

And then focus all efforts on distribution... online first... gradually focusing on going offline to niche early adopters...

And then there was the ex-MD of Puma India...

Who decided to first buy a factory... not just any factory... one of the largest shoe manufacturers in India called Mochiko shoes...

And instead of building his own brand... took an exclusive license from the Italian brand Lotto to design, manufacture and distribute their shoes in India...

And when you’ve headed one such global company in India... money flows in from the likes of Nexus Venture Partners, Convergent Finance and Spring Marketing Capital...

And here’s the lesson for D2C founders...

The party is over for you to just design a new product and run ads or content to sell it online...

With huge spends on Google ads, pureplay online D2C brands cannot survive anymore...

The edge now has changed to the likes of...

Owning specialized manufacturing that competitors don’t have
Having offline distribution network that your peers are yet to build
Having access to equity capital, while others continue to struggle with debt

While Pranathi at The Ken did a great story on Agilitas...

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.