How to Build a Successful “No-Brand” Brand – Insights from MUJI

Описание к видео How to Build a Successful “No-Brand” Brand – Insights from MUJI

The Master of Science students from the Barcelona School of Management had the privilege of learning from Joaquim de Toca Andreu, CEO of MUJI in Spain and Portugal. As an insider and top executive in the company, he explained truths about how a “no brand” brand like MUJI has been successful in over 25 countries worldwide.

More info: https://upfmscprogrammes.bsm.upf.edu/...

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