How much research do I need for Customer Journey Mapping?

Can you make valuable customer journey maps without any research? And if you do need to do research, how much time should you invest in that?

If you spend too much time on research you'll just delay the process and stakeholders around you will get impatient.

While if you do too little research you run that risk that you'll make wrong decisions that can have serious consequences.

In this video you'll learn how to find the perfect balance in how much research you should do.

⁉️ How do you start making maps? Do you just start sticking post-its on the wall or do you always go out and do research? Leave a comment down below!

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