Скачать или смотреть How COLGATE Created a New Consumer Habit — Brushing Twice a Day To Build 10,000 Crores Empire?

This is the story of a company that didn’t just sell toothpaste — it taught an entire nation how to brush!

Back in the 1950s, most Indians didn’t even know that brushing twice a day was important. Oral hygiene wasn’t a habit… it was a luxury.
But then came Colgate, a brand that didn’t just sell products — it sold education, awareness, and trust.

From traveling vans teaching kids how to brush…
to radio jingles that became morning rituals across Indian households…
to packaging that proudly said “Made in India, For India.”

Over decades, Colgate didn’t just dominate the market —
it created the market.
It built an empire worth thousands of crores by turning a simple daily habit into a billion-dollar ritual.

And in this case study, we’re going to uncover how Colgate identified a deep problem, created a new category, and built one of the most trusted brands in Indian history.

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