Скачать или смотреть ‪@runescape‬

For a quarter of a century, RuneScape (and ‪@OldSchoolRuneScape‬ ) has been more than just a game; it's a digital world that has become a second home for millions. But how does such a legacy IP thrive in a modern gaming landscape defined by "flash over substance" development that alienates core communities?

The stewardship of this iconic franchise falls to its new CEO, Jon Bellamy, who brings a perspective unheard of in the industry: he's not just a leader, but a 20-year veteran player who understands the game's soul. In this deep-dive conversation, Jon pulls back the curtain to reveal the 'alchemy' behind RuneScape's enduring success. He discusses the strategic importance of its player-centric business models, the roadmap for Jagex's next chapter - including the breakout success of new titles - and unveils his vision for the biggest year in the franchise's history.

🎯 Key Episode Takeaways:
COMMUNITY'S RED LINE [15:53]:
"If we... included microtransactions in old school RuneScape, players would rightly quit en masse... The only reason it is so sticky is because it's been so well and faithfully preserved."
A critical lesson for devs: community trust is tied to the game's integrity. Breaking it for short-term gain is fatal.
THE AUTHENTICITY ADVANTAGE [35:24]:
"I think where I'm trying to get with our games is that the substance is the flash... being so unbelievably hyper-authentic... is the differentiating factor."
In a saturated market, authenticity is the best marketing. Prioritize genuine connection over superficial trends to stand out.
THE 100-YEAR VISION [42:47]:
"I have never, as a player of 20 years, seen a more exciting roadmap taking shape... next year might be the biggest and best year the RuneScape franchise has ever had."
Jagex is using its history as a launchpad for its most ambitious content yet, aiming to build a hundred-year IP.

Chapters:
00:00 - Why RuneScape Hooked a Generation of Gamers
02:33 Freedom, Problem-Solving, and Social Connection in RuneScape 07:42 Simplicity as a Competitive Edge in Modern Gaming
09:46 Returning as CEO and Preserving Core Player Values
12:26 Building a Hundred-Year Gaming Franchise Players Never Quit

16:16 How a Simple Subscription Model Sustains Community Trust 19:55 Inside the RuneScape Franchise and New Dragon Wilds Launch 25:24 Managing Distinct Yet Connected Player Communities
28:12 Community Management as Jagex’s Competitive Advantage 31:08 Expanding Fandom Through Physical Events and Experiences
34:07 Balancing Authenticity and Brand Growth Without Losing Identity 39:25 Why Strong IP Will Thrive in an AI-Driven Content Boom
42:28 Exciting Roadmap for RuneScape’s 25th Anniversary

🔗 CONNECT WITH JON & JAGEX:

Jon Bellamy:   / jonathan-bellamy   Jagex: https://www.jagex.com/
#RuneScape #Jagex #MMORPG