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Episode 4 | Truthfully Podcast with Chloe Ndaya
Guest: Georgia Jasmine, Business Consultant -   / georgiajasminconsultancy  

In this grounded and transparent episode, Chloe Ndaya sits down with business consultant Georgia Jasmine to break down what it really takes to build a brand that lasts beyond aesthetics or hype.

Georgia shares her journey from professional dancing to the founding of a multi-six figure consultancy, and the emotional discipline required to build something sustainable in an economy obsessed with speed and validation. Together, they uncover the truth behind branding, business development, and becoming a resilient CEO.

You’ll learn how to:

Build a brand rooted in clarity, not chaos

Develop emotional resilience as a founder

Price your services without self-doubt

Avoid the biggest mistakes early-stage entrepreneurs make

Hire the right people (and why you MUST hire wrong first)

Balance long-term ambition with alignment

Know whether you’re truly built for entrepreneurship

Scale your business without losing yourself

If you’re a woman transitioning from employment to entrepreneurship, this episode will help you build with clarity, confidence, and long-term strategy.


Order Chloe's debut book "Be So Good That You Can't F*cking Break" → https://herwisdom.uk/products/be-so-g...


💌 Connect with us and Chloe Ndaya
Instagram →   / chloe.ndaya  
Her Wisdom →   / herwisdomuk   or https://herwisdom.uk


Timestamps
00:00 Intro
00:10 Personal Brand vs Business Brand (Key Difference)
01:15 The Importance of Knowing Your Audience
02:15 Personal Brand vs Business Brand (Example)
03:59 Purpose-Driven Business vs. Profit-Driven Business
10:22 Book Promo: Be So Good That You Can't F*cking Break
11:14 From Dancer to Entrepreneur
18:10 The Evolution of Georgia Jasmine Consultancy
21:44 Hiring the Right Team
24:12 A 360° Approach to Business Development
27:47 Advice for Aspiring Entrepreneurs
30:06 The Importance of Transferable Skills
30:31 Embracing Opportunities and Saying Yes
32:16 Are You Built for Entrepreneurship?
34:53 Overcoming Business Challenges
37:09 Pricing, Confidence, and Value Perception
48:50 Navigating the UK vs. US Business Landscape
53:17 Fun Game Round: If This, Then That
56:17 Final Advice for Aspiring Entrepreneurs