Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft)

Katie Dill is the Head of Design at Stripe. Previously, she was Head of Experience Design at Airbnb and Head of Design at Lyft. Katie has been named one of Business Insider’s 10 People Changing the Tech Industry as well as one of Fast Company’s 100 Most Creative People in Business and received the Girls in Tech “Creator of the Year” award. In today’s episode, she shares:
• What makes a design great
• Advice on building high-performing teams in hyper-growth environments
• A pivotal lesson in leadership she learned at Airbnb
• Stripe’s focus on quality and how it’s tied to growth
• A formula for removing organizational friction
• How to increase productivity
• What to look for when hiring a designer

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Find the transcript and references at: https://www.lennysnewsletter.com/p/bu...

Where to find Katie Dill:
• X:   / lil_dill  
• Threads: https://www.threads.net/@lil_dilly
• LinkedIn:   / katie-dill-79168b3  

Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X:   / lennysan  
• LinkedIn:   / lennyrachitsky  

In this episode, we cover:
(00:00) Katie’s background
(04:47) Katie’s pivotal leadership moment at Airbnb
(10:55) Advocating for design ROI
(16:07) Stripe’s quality focus
(17:50) Stripe’s vast scope
(18:45) How design enhances utility
(21:39) Defining beauty and its role in product growth
(26:19) Operationalizing quality
(28:44) Katie’s insights from dialogues with diverse organizations
(34:47) 15 Essential Journeys: Stripe’s method for holistic UX understanding and unified vision
(44:35) Stripe’s PQR quality review
(46:25) Stripe’s prioritization philosophy
(48:29) Measuring impact beyond metrics
(50:28) Performance = potential – interference
(54:09) Building and managing large teams
(1:01:46) Removing interference at Lyft: a practical example of Katie’s leadership impact
(1:06:10) Stripe’s physical workspace design
(1:07:41) Embracing bold ideas
(1:11:07) Qualities of great designers
(1:15:15) Stripe Press
(1:19:19) Katie’s parting wisdom
(1:23:17) Lightning round

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.