Скачать или смотреть TikTok's new US deal: Will it change your feed and address security concerns?

(23 Jan 2026)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Los Angeles-- 23 January 2026
++PARTIALLY COVERED++
1. SOUNDBITE (English) Kaitlyn Huamani, The Associated Press:
"TikTok has finalized a deal to form a new American entity, avoiding the looming threat of a ban that's been in discussion for years and would have impacted more than 200 million American users. So what does this change mean for those American users?"

ASSOCIATED PRESS
ARCHIVE: Palm Beach Gardens, Florida - 28 February 2023
2. Person scrolling on TikTok on iPad

ASSOCIATED PRESS
ARCHIVE: Tokyo -- 28 September 2020
3. STILL photo of TikTok logo on a smartphone screen, PHOTO ID: 23255506075954

ASSOCIATED PRESS
ARCHIVE: Boston - 14 October 2022
4. STILL photo of TikTok logo, PHOTO ID: 23082388684966

ASSOCIATED PRESS
Los Angeles-- 23 January 2026
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5. SOUNDBITE (English) Kaitlyn Huamani, The Associated Press:
"There's still a lot we don't know, but one thing we do know is that there's no need to download a new app. American TikTok users can continue using the same app that they previously had. The algorithm powering the U.S. Backend will be licensed from the Chinese-owned company ByteDance. But it will be retrained and updated based on US user data. The act of retraining the content recommendation formula is sure to have at least subtle impacts to users' personalized feeds. But exactly what that looks like is still unclear. One analyst said the change could create feeds that feel distinctly American."

ASSOCIATED PRESS
ARCHIVE: Milwaukee -- 28 February 2023
6. Screen grab video of scrolling through TikTok

ASSOCIATED PRESS
ARCHIVE: London - 15 January 2025
7. Various of man on phone

ASSOCIATED PRESS
Los Angeles-- 23 January 2026
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8. SOUNDBITE (English) Kaitlyn Huamani, The Associated Press:
"Some users have expressed concern over the updated terms of service under the new joint venture. Namely the privacy policy, because of the personal information outlined in the policy that TikTok can collect."

ASSOCIATED PRESS
ARCHIVE: Tirana, Albania - 11 March 2025
9. Various of a young man looking at TikTok on his phone

ASSOCIATED PRESS
Los Angeles-- 23 January 2026
++PARTIALLY COVERED++
10. SOUNDBITE (English) Kaitlyn Huamani, The Associated Press:
"But other, perhaps more welcome changes include an emphasis on protecting younger users, with users under the age of 13 being restricted to the under 13 experience, which limits the amount of information TikTok can connect and includes additional safety protection."

ASSOCIATED PRESS
ARCHIVE: Marple Township, Pennsylvania - 28 February 2023
11. STILL photo of the icon for TikTok app on a smartphone, PHOTO ID 23075317990129

ASSOCIATED PRESS
ARCHIVE: 28 September 2023
12. STILL photo of TikTok app logo PHOTO ID: 23059368371091
STORYLINE:
TikTok has finalized a deal to create a new American entity, avoiding the looming threat of a ban in the U.S. that has been in discussion for years.

The social video platform company signed agreements with major investors including Oracle, Silver Lake and MGX to form the joint venture.

The company said in a statement that the new version will operate under “defined safeguards” with an emphasis on data protections and software assurances for U.S. users.

The establishment of a U.S. unit ends years of uncertainty about the fate of the popular video-sharing platform in the United States. 

Production: Carrie Antlfinger

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