Learn how to build and scale a premium fitness business from the founder who revolutionized luxury wellness in India
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In this episode of Founder's Office, Sarthak Ahuja sits down with Joel Pinto, Co-Founder of Knox, to decode the luxury fitness business. From attracting high-value clients who pay Rs 50,000+ monthly to building a community-driven fitness ecosystem, this episode reveals the blueprint for creating a premium wellness brand.
Discover the unique blend of boxing, calisthenics, and personalized training that sets Knox apart in Delhi and Gurgaon's fitness landscape. Whether you're interested in the fitness industry or curious about premium service businesses, this episode offers unprecedented insights into building a luxury wellness venture that commands premium pricing through superior value delivery.
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Timestamps:
0:00 - Introduction to Knox
04:33 - Key aspects of Knox’s value proposition
06:51 - Defining Knox’s consumer persona
08:57 - Optimal Space requirements and allocation for a Fitness Experience like Knox
12:34 - Breaking down the Capital Expenditure
14:32 - Monthly operating expenses
15:25 - Ideal revenue targets
16:50 - Expanding Revenue Streams Through Partnerships and Merchandise
18:34 - Customer acquisition strategies
20:21 - Trainer Selection and Team Building
22:07 - Trainer Compensation Structure and Fee Breakdown
26:53 - Organisational structure
30:06 - Compatible sources of financing
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Joel Pinto is the Co-Founder of Knox, a revolutionary luxury fitness center that has redefined premium wellness in India. Under his leadership, Knox has established itself as the go-to destination for high-end fitness enthusiasts in Delhi and Gurgaon, combining expert training methodologies with a premium community experience.
Director & Producer:
Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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Connect With Us:
Subscribe: / @casarthakahuja
Instagram: / casarthakahuja
LinkedIn: / casarthakahuja
Website: niamhventures.com
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LEGAL DISCLAIMER:
The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.
© 2025 Niamh Ventures Pvt. Ltd. All Rights Reserved.
This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd.
BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions.
GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja
Information shared is based on personal experiences and may not be applicable to all situations
Guest appearances do not constitute endorsement of any specific products, services, or business methods
NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video.
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