The DS 3 Crossback is hardly inexpensive but in compensation it's a satisfyingly desirable take on small SUV motoring. The design is individual, the cabin feels special and it's well equipped. Plus the combustion engines are willing and economical - and there's the option of full-electric technology if you want it. This is the car that should really move the DS brand forward.
Background
Here's an interesting stat. it won't be long before SUVs account for a quarter of all car sales. And premium brands account for 11% of all worldwide car production but 37% of automotive segment profits. Which explains why the Peugeot/Citroen conglomerate needs the DS brand. And why the DS brand needs this car, the DS 3 Crossback.
It's taken the DS marque some time to get off the ground. The DS3, DS4 and DS5 hatches the company kicked off with were re-badged Citroens that struggled to justify premium pricing. But we were promised bespoke DS designs that would. The mid-sized seven-seat DS 7 Crossback was the first of these. This smaller DS 3 Crossback is the second.
Driving Experience
Under the bonnet, things are fairly familiar - in the case of the combustion engines anyway. DS offers the PSA Group's usual three cylinder 1.2-litre PureTech unit in 100hp manual form (a six-speeder), or with 130 or 155hp mated to EAT8 eight-speed automatic transmission with column-mounted shift paddles. There's also a manual 1.5-litre BlueHDi 100 diesel, which is interesting because diesel power is rapidly becoming a novelty in the SUV 'B' segment. You might buy the diesel for its economy but its pulling power (250Nm) isn't very much different to what you'd get from the PureTech 155 petrol unit. As usual amongst premium models, you get a driving modes system, this one offering 'eco', 'normal' and 'sport' settings.
The alternative to all these units is the all-electric 'E-Tense' variant you can ask your dealer about. This develops 132bhp and uses a 50kWh battery pack (mounted in an 'H' configuration below the front and rear seats) that allows for a claimed 186-mile WLTP-rated driving range. Torque of 260Nm allows the DS 3 Crossback E-Tense to sprint from rest to 30mph in just 3 seconds and reach 62mph in 8.7s. As is the current trend, there's plenty of semi-autonomous driving technology on offer (most of it optional). The 'DS Drive Assist' package combines 'Active Cruise Control' and 'Lane Keeping Assist' in a form that sees the vehicle managing both steering and speed.
Design and Build
Styling's an emotive subject but most will probably agree that this car offers a more interesting take on 'B'-segment supermini-based SUV design. It's 4.17-metres long, 1.79-metres wide and 1.53-metres high, which means that it sits amongst the bigger contenders in this segment - cars like the Honda HR-V and the Audi Q2. The DS 3 Crossback sits on the PSA Group's new CMP platform, the same as that used for new-era versions of the Peugeot 208 and the Vauxhall Corsa.
Inside, there's an over-riding diamond-shaped theme - the digital instrument pack, the dashboard switches, the air vents and many other interior fitments all bear this shape. Cabin trim is based around your choice of five 'Inspiration' packages - 'MONTMARTRE', 'BASTILLE', 'PERFORMANCE Line', 'RIVOLI' and 'OPERA'. You get a reasonable array of storage compartments including cup holders and a broad, functional sliding armrest. The seats are particularly comfortable thanks to a special bi-density foam the brand has developed. But over-the-shoulder vision is somewhat compromised by the rear 'D'-pillar. In the rear, the window line in the rear is rather high, so if you've got kids, you might want to make sure they're OK with that. And the boot capacity, though reasonable at 350-litres, is a little down (50-litres) on what you'd get in a rival Audi Q2.
Market and Model
DS 3 Crossback pricing ranges from around £21,500 to nearly £33,000. There are four standard trim levels - 'Elegance', 'PERFORMANCE Line', 'Prestige' and 'Ultra Prestige' - which feature distinctly styled interior packages (DS calls then 'Inspirations'), most themed and styled around the perceived ambiance of various Parisian districts. Even 'Elegance' variants are well equipped, featuring 17-inch Grey Anthracite diamond-cut alloy wheels, rear parking sensors and a 'Safety Park', which includes an Emergency Braking System, Lane Keeping Assist, Speed recognition and Intelligent Speed Adaptation.
Other standard features include an alarm system, a space saver spare wheel, air conditioning and a 7 inch touchscreen, with 'Apple CarPlay' and 'Android Auto' smartphone-mirroring, Bluetooth and a DAB digital radio with eight speakers. Further up the range, there are larger wheels and classy stitched leather interiors.
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