Скачать или смотреть Facebook Ads Cost Controls 2021 | What is a Facebook Ad Control? | How to use Facebook Cost Controls

Facebook Ads Cost Controls 2021 | What is a Facebook Ad Control? | How to use Facebook Cost Controls

Now we talk about cost controls, which is optional. If you want to use this option, you have to precise on average cost by conversion, which means the average amount of money you are willing to pay in order to reach the conversion event you pick while building your adset.

If you have a safe funnel in which you have a product to sell, and then several up sell and down sell?

After running ads for a little bit, you will be able to know the average basket for a client, which is equal to the average amount of money a client spends on your funnel.

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