Inside The 2024 Top Creators List | Forbes

The creator economy is growing fast—and growing up. The influencer industry is estimated to be worth $250 billion today, and Goldman Sachs predicts the number will swell to nearly $500 billion by 2027.

The 50 honorees of the 2024 Forbes Top Creator list are riding the growth of the creator ecosystem (now estimated to be nearly 50 million people strong). This year’s listers earned almost $720 million over the last 12 months—a jump of $20 million from 2023. Since last year, Forbes Top Creators have added more than 100 million followers to their collective total—now boasting more than 2.7 billion followers across YouTube, TikTok, and Instagram.

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