Скачать или смотреть Pharma 4.0: Conference | Keynote by Rizwan Buttar | Future of Traceability & Supply Chain Integrity

At Pharma 4.0: Conference 2024, global and local leaders gathered under the theme:

👉 “Integrating Innovation, Compliance, and Safety.”

This video features the keynote by Rizwan Buttar (Founder & Chief Innovation Officer, ZAUQ Group / PharmaTrax) on the

PHARMA 4.0 - Future of Pharma Traceability and Supply Chain Integrity.

📌 Key Themes in this keynote:

The evolution of serialization from compliance to intelligence

Blockchain as a trust engine for transparent supply chains

IoT + AI integration for proactive risk management

How aggregation transforms data into actionable insights

Regulatory landscapes: DSCSA (USA), FMD (EU), Chestny Znak (Russia), and Asian frameworks

Pakistan’s opportunity to lead in traceability innovation

🎙️ Rizwan emphasized:
👉 “Compliance is the floor. Trust is the ceiling. Blockchain builds the bridge.”

This keynote explores how Pharma 4.0 technologies can secure supply chains, prevent counterfeit medicines, and build lasting patient trust.

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