IKEA :How to grow sales by 200% using Pricing STRATEGIES?: Business Case Study

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IKEA is one of the most innovative companies of the 21st century! and the most astonishing thing about IKEA inspite furniture being a highly localised business, IKEA has been the pioneer in turning the furniture business into a global success by drawing a revenue 45 billion dollars from 445 stores spread across 30 countries!

And whats more important to note is not the growth of the company but the fact that IKEA taught the world how to use the most powerful psychological tactics to exponentially increase sales!and today you are going to learn one such strategy that makes IKEA stand apart from the competition and no matter which business you are in, no matter which field you are in, you can use these powerful psychological strategies to double your profits at zero cost!!


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Study material
Importance of Democratic design by an IKEA's head of Design
   • Marcus Engman: How IKEA's Democratic ...  

IKEA's official note on Democratic design
https://about.ikea.com/en/life-at-hom...

Books
Misbehaving: The Making of Behavioural Economics https://www.amazon.in/dp/0241951224/r...

Nudge: Improving Decisions About Health, Wealth and Happiness https://www.amazon.in/dp/0141040017/r...

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#thinkschool #IKEA #communicationmasterclass #Ikeacasestudy #businesscasestudy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.