I Mastered Facebook Pixel Conversion API Setup with GTM and You Can Too!

Meeting Purpose: To set up Google Tag Manager for browser-side and server-side tracking, including Facebook Pixel and Google Analytics 4 integration.

Key Takeaways:

✅Created web and server containers in Google Tag Manager for comprehensive tracking
✅Set up Facebook Pixel and Google Analytics 4 tags for page views and custom events (submit application, schedule)
✅Implemented server-side tracking using Stape.io to improve data collection and bypass ad blockers
✅Emphasized the importance of using a custom subdomain for first-party data collection

Topics:

✅Google Tag Manager Setup
✅Created two containers: web container for browser-side tracking and server container for server-side tracking
✅Implemented base tags for Facebook Pixel and Google Analytics 4 (GA4)
✅Set up custom variables for Facebook Pixel ID and GA4 measurement IDs
✅Event Tracking Configuration
✅Configured page view tracking for all pages
✅Set up custom events for "submit application" and "schedule"
✅Created triggers based on URL parameters (e.g., step2, step4) to fire specific events
✅Duplicated event tags for browser-side, server-side, and real GA4 tracking
✅Server-Side Tracking Setup
✅Utilized Stape.io as a server-side tracking solution
✅Connected web container to server container using GTM container ID
✅Emphasized the importance of using a custom subdomain for first-party data collection
✅Discussed the process of verifying custom subdomains using CNAME or A records
✅Data Verification and Testing
✅Used Google Tag Assistant and GTM Preview mode to verify tag firing
✅Checked Facebook Event Manager and GA4 DebugView to confirm data reception
✅Discussed the importance of following standard event naming conventions for GA4
✅Complete the custom subdomain setup and verification process
✅Implement additional custom events as needed for the funnel
✅Test and verify all events are firing correctly and data is being received in Facebook and GA4
✅Consider upgrading the Stape.io plan if more than 10,000 requests are needed
✅Regularly monitor and update tracking setup to ensure data accuracy and compliance with platform changes
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