Скачать или смотреть How to Measure Video Ad Performance the Right Way (2 Metrics Most Marketers Miss)

Want to know if your video ads are actually working — or if you’re just burning money on clicks and CPMs?

In this tutorial, I’ll show you exactly how to measure video ad performance inside Meta Ads Manager. You’ll learn:
The columns to track
How to set up custom metrics like Hook Rate and Hold Rate
Why these are the 2 most important numbers (along with average play time) to judge your creative quality.
How to use these metrics to scale
By the end, you’ll know how to spot which videos to scale, which to fix, and which to kill.

👉 Work with us: https://soarly.io/contact/

Timestamps:
00:00 - Intro: How to Accurately Measure Performance on a Video Ad
00:24 - Why Most Marketers Measure Wrong
01:11 - Setting Up the Right Columns in Ads Manager
01:58 - Creating Custom Metrics: Hook Rate & Hold Rate
02:04 - Hook Rate
02:21 - Hold Rate
03:02 - Using These Metrics To Scale
03:46 - Final Thoughts

#facebookads #videoads #metaads #adstrategy #digitalmarketing #facebookadvertising #videomarketing #onlinemarketing