Скачать или смотреть New Ford EV Lab Unveils Electric Pickup You Can Actually Afford

New Ford EV Lab Unveils Electric Pickup You Can Actually Afford, Ford has bet over $74 billion on EVs, but its flagship electric pickup is losing steam. Through early 2025, F-150 Lightning sales are running about 15% below last year’s pace. Meanwhile, rivals are surging: Tesla delivered roughly 39,000 Cybertrucks in 2024, compared to just over 33,500 Lightnings. Facing these headwinds, Ford quietly opened a 250,000-square-foot design center in Southern California, staffed by 350 engineers racing to build a more affordable electric pickup. The electric truck market is heating up. About 58,000 EV pickups were sold in H1 2024, and Ford’s Lightning now competes with six new EV trucks in the premium segment. Globally, Chinese automakers like BYD have grabbed roughly 18% of EV sales – even more striking, their vehicles often cost ~$25,000 less than U.S. models on average. Chinese brands offer cheaper, high-tech EVs while Ford’s Lightning must fight to regain momentum.
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