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1:08 Newsletter and email management
2:07 Analytics and inventory tools
2:52 Personalize your products
4:15 Social media management
5:19 Outstanding customer service

If you currently don’t have an online presence, this could be the right time to get yourself established. And if you’ve already set up an eCommerce site, you might want to optimize the service you offer your buyers.

Depending on where your business is now, that may mean investing in some essentials for your eCommerce business. Regardless of the size of your enterprise, here are some basics that many small business owners could benefit from.

The right tools allow you to:
simplify your processes
track sales and spot trends
offer the additional personalization that many customers crave
manage your marketing

Newsletter and email management
While there are plenty of other marketing methods available, research demonstrates that most consumers want promotional emails from the brands they buy from. Not only that, but there’s enough research out there to show email newsletters can be more effective than social media.

Analytics and inventory tools
If you want to better understand consumer behavior, then you’ll need to do some digging into your data. This is one approach many companies are turning to enhance both their online and offline success.

Personalization tools
While some online stores attempt to compete on price, this doesn’t always make financial sense. But if you really want to stand out, one way to do this is through personalization.

Social media management
Platforms like Instagram or Twitter enable you to engage with customers and manage queries. But there are plenty of other ways it can help you grow your eCommerce site. However, not every eCommerce owner has the resources to take on a full-time social media manager. This is where some essential tech tools can prove invaluable.

Dedication to customer service
There’s no getting away from it: good consumer relations are essential to your growth. As a small to medium-sized business, you can’t always be there for your customers. But you can use eCommerce tech to automate many of your usual processes and optimize service levels.

Many experts state that once consumers have changed their shopping habits, they’re not likely to go back to their old ways of buying.

Therefore, if you haven’t yet made the move to eCommerce, or if your store is lacking the tools you need to make it a success, now might be a good time to optimize your online offerings.

You can do this by introducing some essential tech for your eCommerce business. This will let you better manage customer service, identify new trends, maximize your marketing efforts, and reach a wider group of consumers through social media.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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