Скачать или смотреть The A-game: Marketing procurement, friend, or foe?

Jay talks to Global Marketing Procurement Officer, Tina Fegent. One of the first to work in Marketing Procurement, 30 years ago, Tina has worked with some of the biggest brands. Now she works both client-side and with agencies to help them identify what is required to make marketing procurement a success for the business.

Fuel that Friday feeling with insights to elevate your A-game. Every month Jay catches up with key players across the commercial, operations and finance space to steal their wisdom so you can level-up.

Marketing procurement... a necessary or unnecessary evil?

Whatever you've called them, they’re an essential part of your performance and growth. And the significant value they offer is often overlooked.

It’s time to build relationships, align objectives, enhance collaboration and encourage transparency. Because if you’re looking to grow, you need to work BETTER, and together.

They discuss the misconception of marketing procurement. And how it can make a real strategic difference for agencies.

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