Скачать или смотреть Ep 10 | One in a Billion | Family Rejected Online, Still Made ₹15 Cr | Kapil Thirani x Little Rides

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots.

In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and millennial parents, this conversation captures the balance between tradition and modern brand thinking.

Tanav also opens up about Little Rides’ first Big Billion Day. No preparation. No playbook. Just execution. ₹1.04 Cr in a single day, followed by ₹10–15 Cr in under two weeks. Along the way, he talks about the real challenges of 1-day delivery, easy assembly, and why “Made for Little Smiles” is more than just a tagline.

Listen now for a raw, honest story about family, risk, and building something children love and parents trust.

00:00 Coming up
01:16 Introduction
01:43 How Little Rides started as a family business (1950s)
03:27 Tanav joins the family business
05:25 Taking Little Rides online
09:24 Handling major online returns challenges
12:03 Manufacturing setup & offline distribution network
15:08 How responsibilities are divided within the family
17:47 Is China dominating the Indian toy industry?
21:32 Is branding easy in a D2C business?
23:47 Toy categories and age-based design strategy
26:53 Designing toys for parents’ expectations
28:52 Story behind the name “Little Rides”
30:58 Brand’s online journey and early digital steps
35:20 First Flipkart meeting & account manager relationship
38:33 Building the e-commerce team
39:33 Pricing strategy: online vs offline
40:39 Scaling online with 150+ SKUs
43:55 Brand scale and first BBD experience
46:33 Challenges of going online
49:06 Tanav’s advice for entrepreneurs
50:31 Innovation in traditional businesses
54:27 Closing thoughts


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