Building Customer-Centric Growth Strategies - with The American Marketing Association

In an American Marketing Association first, Strategex presents "Building Customer-Centric Growth Strategies." Learn how to grow new and existing accounts using 80/20 and targeted customer studies.

Successful growth strategies are based on a deep understanding of customers.
Marketing leaders need informed strategies that grow, strengthen, and replicate top customers. In this webinar, you'll learn how to do just that with 80/20 methodologies and customer intelligence.

You get an intro to 80/20 for marketing--a strategy implemented by many top-performing Fortune 1000 companies. Plus, you'll hear real examples of companies that used customer feedback to inform their 80/20 growth strategies.

Marketing leaders will learn:

80/20 for marketing: How radical focus on profit leads to fast results
How to use targeted customer studies to inform strategy
How to action customer feedback (good, bad, and ugly)