How Eric Doty Built Dock's Video Podcast Strategy

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[00:00] - Intro to Video as a Content Pillar
Joe kicks off by asking Eric if he sees video podcasts as the "2024 version of the blog."

[01:30] - The Evolution of Blogging to Podcasts
Eric discusses the shift from traditional blogging to podcasts, quoting Jimmy Daly’s take on blogs becoming a "library."

[02:45] - Benefits of Podcasts for Audience Connection
Why podcasts are better for creator-led strategies and building authentic connections with the audience.

[04:15] - Time and Practicality in Podcasting for Founders
Eric shares insights on why podcasts are more practical for founders compared to blogging.

[05:30] - Deciding Who Should Be on the Podcast
Joe and Eric discuss whether founders or subject-matter experts should be featured, depending on company goals.

[06:45] - Balancing Founder Responsibilities and Podcasting
Eric explains how his team adjusts podcast involvement based on the founder's availability and company growth stages.

[08:30] - Guest-Driven vs. Narrative-Driven Podcasting
Eric talks about structuring conversations to balance guest stories with the podcast's narrative arc.

[10:15] - The Process of Repurposing Podcast Content
Overview of Eric’s methods for repurposing episodes into social media clips, including using tools like Opus.

[11:30] - Importance of YouTube Shorts and LinkedIn Clips
How shorter video content on YouTube and LinkedIn is amplifying their podcast reach.

[13:00] - Leveraging Podcast Clips for Blog Content
How Eric’s team repurposes podcast clips for blog articles, enhancing SEO and content depth.

[15:45] - YouTube as an Untapped Channel for B2B Content
Joe and Eric discuss the potential of YouTube for B2B marketing and why more companies aren’t using it.

[17:00] - Overcoming Production Barriers for YouTube
Thoughts on starting simple with YouTube content without overcomplicating production.

[18:30] - Future Predictions for Video and B2B Content
Eric shares his thoughts on the growth of video in B2B and the role of authenticity in an AI-driven world.

[20:00] - Managing the Risk of Employee Influencers
Challenges companies face when employees gain significant influence, possibly overshadowing the brand.

[22:00] - Final Thoughts and Takeaways
Joe and Eric wrap up with reflections on the importance of founder-led strategies and managing brand risk with creator roles.