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Join us for this episode with Ekram Akill, co-founder and CEO of Yetem Trading, a homegrown business that started as a small cosmetics shop and grew into cosmetics manufacturing, import export, and real estate.

In this conversation: the cosmetics industry, growing a local manufacturing operation, navigating import and distribution, Merkato, expanding Yetem Trading, and the challenges and resilience that shaped her journey.

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00:00 - Introduction
02:59 - Opening
04:11 - Journey
09:03 - Cosmetics
12:32 - International trading
14:34: - Distribution channels
16:45 - The Merkato Experience
32:38 - Manufacturing
21:32 - From import to manufacturing
28:05 - Manufacturing process
31:33 - Product development
33:51 - Advice for people that would want to open any form of manufacturing factory
38:16 - Import
43:03 - Acceptance of locally manufactured goods
45:15 - Brand ambassador
51:46 - Coffee and real estate
59:48 - Talent Management
01:06:20 - Female CEO Breakfast Club
01:08:40 - Challenges
01:22:30 - Aspirations
01:25:17 - Life wisdom

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