The Family Behind Energy Drink Red Bull

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In order to fully grasp the immense success of Red Bull, it is essential to delve into its intriguing history and origins. The story begins back in 1976 when a Thai entrepreneur by the name of Chaleo Yoovidhya introduced the world to Krating Daeng, a caffeine-based energy drink that swiftly gained popularity within Thailand. Meanwhile, in Austria, Dietrich Mateschitz, an astute Austrian businessman, stumbled upon Krating Daeng during a fateful business trip to Thailand. Little did he know that this encounter would mark the beginning of an extraordinary journey that would revolutionize the energy drink industry.

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