The importance of customer satisfaction and intelligent leadership in shaping a brand’s future

Описание к видео The importance of customer satisfaction and intelligent leadership in shaping a brand’s future

TCS was recognised as the second most valuable brand in its industry globally by Brand Finance in 2023. To reflect on this achievement, Abhinav Kumar, CMO of Global Markets, Tata Consultancy Services, met with the Chairman and CEO of Brand Finance, David Haigh at the annual meeting of the World Economic Forum in Davos, Switzerland. Over a cup of Tata Tea, they discussed what lies behind the company's brand, growth and sustainability initiatives. They also highlight the importance of customer satisfaction and leadership in shaping a brand’s future.

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