Is Your Message In BNI Clear? A Game You Can Play In Your BNI Chapter | BNI Education Slots

In this engaging and educational video, Kieran Toner takes the stage during a BNI Education Slot to address a crucial aspect of networking within BNI chapters: the clarity of your message. Utilising a familiar game, Kieran brings to light the common challenges members face in communicating effectively within their network. This video is not only a fun and interactive session but also serves as a valuable lesson for BNI members striving to enhance their referral marketing strategies.

You can even play this game in your own BNI chapters.

Video Overview

Introduction to the Game: (00:00) Kieran starts by introducing a game that many of us have played at some point - Chinese Whispers. The game's objective is to pass a message through a chain of people and see how it evolves, demonstrating the importance of clear communication.

Execution of the Game: The game begins with Kieran whispering a message to the first participant, which then gets quietly passed around the room. The anticipation builds as the message travels through the participants, leading to a humorous and enlightening reveal.

Revelation of the Original and Final Messages: (00:59) The final participant shares the message as it was received, which turns out to be a far cry from the original. Kieran reveals the initial message about a curry night that ended in a food fight, highlighting how drastically information can be altered through indirect communication.

Key Takeaway and Educational Moment: (02:02) Kieran then transitions to the core lesson of the session, emphasizing the significance of having a clear and concise message in BNI settings. He points out that the essence of participating in BNI is not to delve into the minutiae of one's business but to generate referrals by clearly stating who you want to do business with, how you can benefit them, and how members can introduce you to potential clients.

Three Crucial Points for Clarity: Kieran elaborates on three essential components to ensure your message is clear:

Who You Want to Do Business With: Identifying the ideal client or referral.
How You Can Benefit Them: Articulating the value proposition of your service or product.

How Members Can Introduce You: Providing a simple and effective way for BNI members to refer you to potential clients.

Conclusion and Applause: (03:13) The session wraps up with Kieran encouraging members to refine their messages, focusing on the critical elements that facilitate effective referrals. The video ends on a high note with applause from the audience, appreciating the insightful and entertaining presentation.

Conclusion

Kieran Toner's presentation, "Is Your Message In BNI Clear? A Game You Can Play In Your BNI Chapter," masterfully combines humor with educational value, making it a must-watch for BNI members and anyone interested in networking and referral marketing. This video serves as a reminder of the power of clear communication and the impact it can have on your business growth within a networking group. By focusing on who you want to connect with, how you can benefit them, and how others can introduce you, you can significantly enhance the effectiveness of your BNI participation. Remember, clarity is key to making the most out of your BNI experience.

See more about Kieran's business here: https://www.kiebaproperty.com