Скачать или смотреть Product & Market Orientations in Business

💡 In this video, we'll dive into the key differences between Product Orientation and Market Orientation, and explore how a Market-Oriented Approach can transform a business.
We'll discuss essential factors such as the nature of the product, policy decisions, perspectives of key decision-makers, the size and nature of the market, and the degree of competition. Whether you're a student preparing for an exam or a business owner looking to optimize your strategy, this video will offer valuable insights to help you understand and apply these concepts.

Chapters
0:00 - 2:30 - introduction
2:33 - 6:12 - Product Orientation
6:15 - 8:23 - Market Orientation
8:32 - 11:58 - Market Orientation vs. Product Orientation
12:06 - 18:16 - Impact of a Market-Oriented Approach on a Business
20:10 - 21:19 - A. The nature of the product
21:25 - 22:58 - B. Policy decisions
23:03 - 25:37 - C. The Perspectives of Key Decision-Makers
25:41 - 28:01 - D. The nature and size of the market
28:06 - 29:15 - E. The degree of competition

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