Скачать или смотреть Horizontal vs Vertical: What Changes in Production | The MAD Podcast

In this video, the POLA team breaks down the real problem with shooting multi-format content: when traditional 16x9 footage is cropped into vertical, you lose resolution, framing, and critical visual information. That’s why so many vertical assets look awkward, soft, or unusable — despite studios promising “horizontal and vertical delivery.”

We explain how shooting in an open gate using the Blackmagic 6K full-frame camera completely changes the game. Open gate captures the full height of the sensor, allowing us to pull both a clean horizontal 16x9 frame and a vertical 9x16 crop from the same shot—with zero resolution loss.

You’ll also learn why:
Deliverable aspect ratios must be decided before production
Framing for vertical requires intentional negative space
Social media UI (Reels, feeds, overlays) can destroy poorly planned shots
Asking the right production questions upfront saves time, money, and re-shoots

If you’re a brand, marketer, or creator hiring a studio — or a studio looking to level up — this is a must-watch breakdown of how vertical video should actually be shot.