Why America Doesn't Watch Formula 1

How Formula 1 is planning to take-over America and whether the key to success lies in re-discovering an American F1 driver.
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⏱ Timestamps
00:00 F1 in America
01:30 Liberty Media's Strategy
05:27 Local Heroes
07:15 Future of F1 in America?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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