Скачать или смотреть The Power of Consumer Choice is Shaking Up the Energy Drinks Market

At this point, consumers drive the markets. I think it's no longer an energy drink brand just deciding for consumers that this is going to be your one or two products and you're going to enjoy that...especially now that we live in this kind of endless aisles or infinite choice world. Today, there's so many different product options and consumers can pick what features or product attributes they're looking for most. So, energy drink brands are now kind of skating on ice and trying to figure out what do we offer to these customers that are different, unique, and exciting. And that's really pushing both energy drinks and sports drinks markets forward, but I think energy drinks arguably have a little bit more to play with formula wise. And that's why you're seeing that probably be more aggressive on that side. [Joshua Schall - J. Schall Consulting]

The SPINS team was walking around Expo West and you saw energy drinks popping up all over the place. People are trying formulations with super mushrooms, different nootropics, and different sweeteners. [Scott Dicker - SPINS]

This clip was taken from "Energy Drinks & Sports Drinks Are On 🔥 | SPINS x J. Schall Consulting | CPG Industry Trends" -    • Energy Drinks & Sports Drinks Are On 🔥 | S...  

#shorts #energydrink #strategy


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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