The Importance of Protecting Your Brand | Justina Antonia | TEDxKanata

Your brand—and your name—can sometimes be interchangeable in the world of business. But what happens when your name—or your brand—becomes internationally recognized? And what happens when it becomes front and centre in a battle of intellectual property?

Justina Antonia (formerly Justina McCaffrey) is one of the most respected fashion designers in the wedding and evening dress industry.

She shows her collection at highly regarded International Bridal Market in New York twice each year and has designed privately and on contract for many fashion houses, retailers and individuals. She has also developed other collections such as an in-house moderately priced wedding series, a bridesmaid selection, an evening wear compilation, and a grouping of luxury lingerie exclusively for Marshall Fields. Her dresses have graced the covers and been featured in the world’s top magazines and newspapers. Her creations and have been worn by countless celebrities and socialites internationally.



This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx