Скачать или смотреть ACCA BT Course - Chapter 2: Stakeholders in Business Organisation (Part 2)

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In this video, we will discuss stakeholder conflict and the Mendalow's Power Interest Matrix. Stakeholders are groups or individuals with different interests in an organization, and their needs can conflict. It is crucial for managers to understand these varying needs, as neglecting any significant stakeholders can harm the organization.

For example, employees seek job security and better salaries, while managers aim to keep costs low to increase profitability, leading to conflicts. Similarly, customers desire high-quality goods at fair prices, while shareholders are primarily concerned with maximizing profits and dividends. The general public often expects companies to be environmentally friendly, which may conflict with shareholders' focus on cost minimization. Lastly, managers want to operate independently, while shareholders may push for growth and profit maximization, creating further tensions.

To handle these conflicts, managers must prioritize stakeholder needs and identify the most influential stakeholders. The Mendalow's Power Interest Matrix helps in this process. This matrix categorizes stakeholders based on their level of power and interest, dividing them into four key groups: key players, keep satisfied, keep informed, and minimal effort.

Key players have both high power and high interest in the organization, such as major shareholders who engage in daily operations. Keep satisfied stakeholders possess high power but low interest, like fund managers who care primarily about dividends. Keep informed stakeholders, like junior staff, hold low power but high interest in the organization's operations. Finally, minimal effort stakeholders have low power and low interest, such as occasional customers who may not significantly impact business decisions.

There are sources of stakeholder power, including hierarchy, where formal positions dictate influence, personal qualities that enhance leadership and persuasive abilities, and control over the environment, which can reduce uncertainty for others.

In practice, managers should consider the needs of various stakeholders rather than focusing on one group. This often requires compromise between key players and others. By identifying conflicts and applying the Power Interest Matrix, managers can effectively prioritize which stakeholders' needs to address first.

The text also poses a question about a specific company, Chop Limited, which is facing challenges. With three main shareholders unhappy about poor profitability and suggesting employee layoffs, the task is to classify these stakeholders using the Mendalow's Matrix to outline strategies for addressing their concerns.


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