Скачать или смотреть Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated Environment

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Angus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?

In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.

Try WYNK: https://drinkwynk.shop

What you’ll learn:
Why mobile canning systems gave WYNK early market access
How hemp-derived THC opened retail and liquor store distribution
Ad strategies for cannabis brands under platform restrictions
Connecting QR-based sampling to retail conversion
DTC learnings that fueled retail expansion

Key Topics:
Engineering compliance into your ops
THC vs Alcohol margins
Retailer education + event-based marketing
What Big Alcohol thinks about THC drinks
What success looks like in a future where alcohol and THC share shelves

#DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership

0:00 — Introduction
00:51 — Tesla → THC & the Origin of Wink
03:15 — The 53-ft Mobile Canning Line
10:30 — Minnesota Unlocks Hemp-THC Distribution
14:52 — Why Beverages ‘Feel’ Like Beer
25:24 — The Age-Gate Ad Workaround
33:34 — The $13.5B Opportunity

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