RS Sodhi's advice on maintaining a seamless supply chain

#RSSodhi #Amul #AmulChocolate #IndianDairyAssociation


RS Sodhi, former MD of Amul and President of the Indian Dairy Association, underscores the significance of acquiring the skills for effective product sales to retailers. He emphasizes the importance of acquiring practical experience at the forefront of the supply chain, particularly when venturing into a new product domain.


Learn more about RS Sodhi's Masterclass at


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About the GrandMaster:


With over 4 decades of his association and experience with Amul, R.S Sodhi is not just the man behind Amul’s extremely popular butter girl campaign and “Amul Doodh Peeta Hai India’’, but also the driving force that led Amul’s revenue to skyrocket from 8,000 crores to 72,000 crores during his tenure as the MD. His invincible strategy for a solid distribution network that is functional even during a global emergency, ensured uninterrupted supply of dairy essentials to households, even during the COVID crisis. In his masterclass, learn how to take one step at a time, moving forward as a small-scale brand or a “gully brand” and eventually towards being a Nation’s brand.
In his Masterclass, you'll learn about:
Developing a profitable distribution network
Product Development for sustainable growth
Key ingredients for successful business models
Roadmap for entrepreneurial success
Overcoming roadblocks and challenges


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